About Peter Strohkorb
25+ Years of Sales Excellence with Global Companies, Driving Tangible Growth for Businesses Like Yours.
Meet Peter Strohkorb
During 25 years in senior sales and marketing roles at Sony, Canon, 3M, CSC and Dell, Peter observed that traditional selling practices were becoming less and less effective. Modern buyers had changed, but sales approaches hadn't evolved to match.
This realization led Peter to develop his revolutionary Permission-Based Selling strategy in 2017, which taught sellers how to earn the right to sell before pitching their buyers.
Years of further development, testing, and fine-tuning brought an even more advanced solution: The Buyer-Focused Sales Funnel - a proven framework that addresses the specific competencies needed to engage buyers at every critical touchpoint.
Industry Connections
Peter maintains strong relationships with leading technology and business platforms, staying current with the latest trends and innovations in sales and marketing.
Salesforce Partnership
Collaborating with Salesforce to understand the latest CRM innovations and sales automation technologies.
LinkedIn Collaboration
Working with LinkedIn to leverage social selling strategies and professional networking for sales success.
Corporate Experience
Sony
Canon
Multiple Executive Roles in People, Marketing and Sales Leadership
3M
New Business Development Manager
CSC
Senior Sales Role
Dell
IT Managed Services Sales APJ
Key Achievements
25+
Years of Experience
500+
Businesses Helped
400%
Avg. Sales Cycle Improvement
2011
Advisory Founded
Peter's Philosophy
"Sell Smarter, Not Harder!"
Modern buyers have changed their buying behavior, but most sales approaches haven't evolved to match. Success comes from understanding the buyer's journey and earning the right to sell at every touchpoint, rather than pushing traditional sales tactics that no longer work.