How We Work With You

A structured approach to transforming your sales performance with measurable ROI

Proven Results Across Three Continents

Your objective to refine your sales strategy, enhance lead generation and conversion, and elevate client interactions in a B2B environment aligns perfectly with the outcomes we deliver through our proprietary Buyer-Focused Sales Funnel framework and supporting diagnostic tools.

15+ Years Experience
Australia β€’ USA β€’ UK

Over the past 15+ years, we've advised B2B organisations across Australia, the U.S., and UK, helping CEOs and business leaders improve revenue performance by aligning their sales approach with how modern buyers actually like to buy.

πŸ” Our Comprehensive Approach

We co-create your sales growth future together with your leadership, sales and marketing teams, beginning with a comprehensive diagnostic of your current sales ecosystem.

Buyer-Focused Sales Funnel Health Check

A structured, evidence-based tool that benchmarks your sales effectiveness across 10 buyer-aligned competencies

Stakeholder Interviews

Understanding your team's mindset, methods, and bottlenecks through comprehensive discussions

Sales Pipeline Analysis

Identifying conversion friction points and lost opportunities in your process flow

Client Interaction Audits

Revealing how your team is perceived by buyers during each stage of the journey

"This process reveals not just what's happening, but whyβ€”and which high-impact changes will generate the greatest ROI."

πŸš€ Sales Strategy Refinement & Training

Once the gaps and opportunities are clear, we work collaboratively with your leadership and sales team to implement transformative changes.

  • Rebuild your sales process from the buyer's perspective
  • Introduce or refine lead qualification and conversion pathways
  • Deliver practical sales training focused on real conversations
  • Coach your team to master empathy-based selling and storytelling
  • Embed repeatable best practices tailored to your industry

Our programs are designed to drive immediate behavioural shifts as well as long-term capability uplift.

Peter Strohkorb in his advisory office

πŸ’‘ What Makes Our Approach Unique

Our methodology combines proven frameworks with innovative tools and a deep understanding of modern buyer behavior.

Buyer-Focused Selling

A modern approach that aligns with how today's B2B buyers think, feel, and decide

Innovative Diagnostic Tools

Measure and map performance gaps before prescribing solutions

Sales & Marketing Alignment

Ensuring your messaging and buyer journey are consistent end-to-end

Interactive Team Engagement

Training that's grounded in real scenarios and built to stick

Everything is milestone-driven and tailored to your team's current maturity and future goals.

πŸ“‹ Delivery Structure

Most of our clients prefer a milestone-based structure comprising the following phased engagement:

Assessment & Diagnostic

Comprehensive analysis of your current sales ecosystem and identification of key opportunities

Strategy Design & Refinement

Co-creation of your buyer-focused sales strategy and process optimization

Sales Training & Enablement

Practical training delivery and team capability development

Ongoing Performance Support

Continuous optimization and performance enhancement for sustained results

Ready to Accelerate Your Revenue Outcomes?

If this sounds aligned with your goals, let's schedule a conversation to discuss your current situation and objectives in detail.